摘要
Civil airports in China in the last 10 years have expanded substantially, and the construction of airports has come into a period planning to build airports into large transportation hub. This article combines the new trends of commercial real estate and the airport business, and explores various business marketing and management modes for operating airports with specific reference to the case of Chongqing. The main research results are as follows: First, the introduction of products and services markets should make more focus on the structure and habits of travelers. Second, developing new commercial projects through the BOT model and practicing resource replacement mode. Third, planning the terminal surrounding functions, the layout of successful business is the key factor of the rapid increase of airport non-aeronautical revenue.
Civil airports in China in the last 10 years have expanded substantially, and the construction of airports has come into a period planning to build airports into large transportation hub. This article combines the new trends of commercial real estate and the airport business, and explores various business marketing and management modes for operating airports with specific reference to the case of Chongqing. The main research results are as follows： First, the introduction of products and services markets should make more focus on the structure and habits of travelers. Second, developing new commercial projects through the BOT model and practicing resource replacement mode. Third, planning the terminal surrounding functions, the layout of successful business is the key factor of the rapid increase of airport non-aeronautical revenue.
