摘要
旅游业强劲的发展势头、旅游目的地之间竞争的日益加剧,使国内外旅游学界对旅游感知形象的研究领域日益关注。本文采用文献分析法,回顾和总结了国内外旅游感知形象研究的重要内容和主要成果,为开拓国内旅游形象研究新视野具有重要意义。
Due to strong development momentum and the intense competition among tourist destinations in tourism, the study of tourism apperceiving image is more and more concerned by the tourism academic circles at home and abroad. Important content and major achievements about domestic and overseas study of tourism apperceiving image are summed up by literature analysis. The study has important significance in terms of domestic tourism image.
出处
《河北旅游职业学院学报》
2014年第3期5-10,共6页
Journal of Hebei Tourism College
关键词
旅游
感知形象
研究综述
tourism
apperceiving image
research overview
