摘要
从分析旅游业可持续发展投资的内涵入手,刻画旅游业外商直接投资与可持续发展的关系,剖析影响中国旅游业吸收可持续发展投资的主要因素,研究提出利用外资的系统策略:制定以可持续发展为目标的投资激励政策;将促进可持续发展纳入投资促进机构的目标体系;提高投资服务水平;塑造地区旅游形象;建立多种形式的可持续发展投资合作伙伴关系;建立具体指标体系和报告制度,对旅游业可持续发展投资进行评估和监督。
Sustainable development has been a hot topic in the international community for some years.Sustainable investment in tourism now plays an important role in economic growth; increasingemployment and helping in the adjustment of the economic structure in the host country. Althoughgovernment expenditure is a key factor, it cannot always meet the financial needs of the host country.Foreign direct investment （FDI） is an important complementary source of finance for a developingeconomy. In China, the use of FDI in tourism is just beginning, and it is a very complex process, whichinvolves a variety of stakeholders.This article describes the relationship between FDI and the sustainable development of the tourismindustry. Detailed analyses were carried out with three perspectives in mind： （1） From the perspectiveof economic development - sustained growth of investment can bring a host country important directeconomic effects such as income growth, higher employment and foreign exchange levels, while somebenefits may also be gained from the transfer of technology and management practices; （2） From theperspective of social culture - the sustainable development of investment is not just an economicactivity, but also has strong cultural attributes, and can also contribute to regional image promotion; and（3） From the perspective of the environment - sustainable investment can have positive effects on theenvironment, such as enhancing environmental standards.There are many factors that might affect the absorption of foreign direct investment in Chinesetourism. The number of tourist arrivals can affect investment in the hotel industry. Sustainableinvestment needs a long gestation period, the a stable policy environment is necessary. The ability ofthe investment management department in the host country also plays an important role in negotiatingwith investors, and in the effective development and implementation of sustainable investment rules.However, any increase of tourist arrivals due to investment in tourism requires more infrastructure, andthis will increase the cost of investment. Investors also need reliable, comparable investment data, and achoice of other investment opportunities to finalize their plans for investment. In addition, effectivetourism investment requires the development of a high quality labor force, because the service qualityof the labor intensive industry depends on the quality of employees.In this paper, an absorption strategy for FDI in tourism is proposed. Incentive policies with the aimof promoting sustainable development investment and sustainable development goals for enterprise areall encouraged. The expansion of service objectives and the absorption of professional knowledge willpromote sustainable development as a standard targeted system. This will benefit the shaping of theimage of regional tourism through market research, marketing, and the selection of investmentpromotion techniques. A helpful and powerful relationship between the host and investment countriescan thus be built by establishing various forms of partnership, such as international institutions,multinational corporations and travel organizations. Last, but not least, it is necessary to establish anindex system and a reporting system for the evaluation and supervision of sustainable tourisminvestment.
出处
《旅游学刊》
CSSCI
2014年第10期89-96,共8页
Tourism Tribune
基金
国家社科基金重大项目(12&ZD205)
教育部人文社科项目(14JF008)资助~~
关键词
外商直接投资
旅游业
可持续发展
投资促进
foreign direct investment （FDI）
tourism industry
sustainable development
investmentpromotion
