摘要
文学媒介存在层次性,媒介不同,对文学的修辞介入方式也不同。互联网时代,文字的抽象概念性魅力削弱,文学媒体的影响主体化,整个媒介语境十分嘈杂。在这种情况下,文学话语易于采用一定的媒介修辞策略,如标题一反含蓄蕴藉,直入主题,情节故事性强等,表现出较强的消遣娱乐性。文学媒介修辞的娱乐偏向以主导的方式存在,表现在修辞文本上,贯穿于修辞活动中,这打破了文学话语权的垄断,但也使得文学成为当代符号危机的发生区域。
There are different levels of media in literature. Different media intervene to rhetoric in differ- ent ways. In the internet age, there has a competitive relationship between literary media at most of levels. The abstractions' charm of characters weakens. The literature media play an important role as the subject and the whole media context is very noisy. In this case, the literary discourse is easy to adopt certain media rhe- torical strategies, such as using anti-implicit title and heading straight into the theme, telling more than show- ing etc. The literature discourse is highly entertaining. The entertainment bias of literature media exists in the way of leading. This breaks the monopoly of the literary discourse, but also makes a contemporary literary symbols crises hit.
出处
《福建师范大学学报(哲学社会科学版)》
CSSCI
北大核心
2014年第5期67-73,共7页
Journal of Fujian Normal University:Philosophy and Social Sciences Edition
基金
西北师范大学青年教师科研能力提升计划项目(SKQNYB11004)
关键词
互联网时代
文学
媒介修辞
符号学
the internet age, literature, media rhetoric, semiotics