摘要
基于泰国国家官方2008～2013年的统计资料．计算年际变动指数、年际集中指数、月际变动指数、地理集中指数和运用BCG矩阵模型对泰国入境旅游市场时空结构进行分析。研究发现：泰国入境旅游人数和外汇收入在波动中呈现加速增长态势；亚洲和欧洲成为最大，也是最具有活力的洲际市场；中国、俄罗斯、印度尼西亚和越南则成为最具活力的客源国；容源市场季节性总体不明显；游客地理集中度持续快速上升；中国、马来西亚、日本和韩国是泰国入境旅游的主要客源国，也是明星或金牛市场。
Based on the Thai official statistical data from 2008 to 2013 , this paper calculates the index of interannual change, the index of interannual concen- tration, the index of intermonth change, the index of geographic concentration and makes an analysis on the time and space structure of the inbound tourism market in Thailand with BCG matrix model. The study finds that the visitors＇ number and foreign exchange income of inbound tourism in Thailand have shown a trend of quick increase in fluctuation. Asia and Europe have become the largest and the most active intercontinental market. China, Russia, Indonesia and Vietnam are the most vigorous source countries of tourists. The seasonal characteristics of tourist source market are not overall obvious. The index of geographic concentration displays a rapid and continuous rise. China, Malaysia, Japan and South Korea are the main source countries of tourists for the inbound tourism of Thailand and also the star or bull market.
出处
《广西民族大学学报（哲学社会科学版）》
CSSCI
北大核心
2014年第5期109-113,共5页
JOURNAL OF GUANGXI MINZU UNIVERSITY:PHILOSOPHY AND SOCIAL SCIENCE EDITION
基金
广西民族大学青年基金课题(项目编号:2011MDYB004)
关键词
入境旅游
市场结构
泰国
inbound tourism
market structure
Thailand
