摘要
作为微时代的时髦产物,微电影的公益价值正得到日益凸显。微电影是绿色理念传播的有效载体,在情感认同方面效果突出,能以最潮的方式传递最朴素的情感和价值观,能为许多平凡人提供一个圆梦的舞台。笔者提出:微电影的公益价值要得到有效传播,必须强化标题意识,发挥偶像明星的号召力;演绎一个具有观赏性的好故事,做到以情动人;注重情感效果,充分利用网络交互平台扩散公益价值;发挥网络媒体和传统媒体的联动效应。微电影要走上健康可持续发展之路,与之相关的概念和理论体系的建立也是势在必行。
As a fashionable product of micro-era, public value of micro-films is being increasingly high- lighte＆ Micro-film is an effective carrier to spread the concept of green and it has prominent effect in the aspect of emotional identity. It can convey the simplest emotion and values with the most fashionable mode. It can offer a dream stage for many ordinary people. To effectively communicate public value of mi- cro-films, we must strengthen the consciousness of the title, give play to appeal of idols and stars. It is necessary to tell a good story with ornamental value, move people with emotions, pay attention to the e- motional effect, take full advantage of network interaction platform to expand public value and give play to linkage effect of network media and traditional media. If micro-films want healthy and sustainable develop- ment, the establishment of the related concepts and theoretical system is imperative.
出处
《浙江理工大学学报（社会科学版）》
2014年第5期414-419,共6页
Journal of Zhejiang Sci-Tech University：Social Sciences
基金
国家社会科学基金项目(13126021-A)
苏州大学"卓越人才培养计划"项目(5832002513)
关键词
微电影
公益价值
有效传播
可持续发展
Micro-film public value effective communication sustainable development
