摘要
从产品对消费者价值的视角入手,基于产品层次理论构建主题公园旅游纪念品重要性评价指标体系,运用因子分析法对评价指标提取公因子,得出主题公园旅游纪念品的核心产品、基本产品、期望产品及附加产品等各层次的具体指标。在此基础上对各产品层次及构成因子进行重要性排序,得出最重要的构成因子为基本产品,其次为附加产品、期望产品,核心价值处于最后位置,而各因子的测度项排名格局却与因子排名格局不一致等结论。
From the Angle of product value for consumers,the importance evaluation index system of theme park tourist souvenirs is built based on the theory of product hierarchy. And by using the factor analysis method,the common factors which include the core product,basic product,expected product and additional product are obtained. The result shows that the most important factor for the tourist perception is the basic product,followed by additional product and expected product,and with the core value in the final position.But the ranking of measurement items are different from the ranking of factors.
出处
《常州工学院学报》
2014年第3期55-59,96,共6页
Journal of Changzhou Institute of Technology
基金
2012年度国家级大学生创新创业训练计划项目(201211055008)
2012年江苏高校大学生实践创新训练计划(2012JSSPITP2748)
关键词
主题公园
旅游纪念品
因子分析
产品层次理论
theme park
tourist souvenirs
factor analysis
product hierarchy theory
