摘要
当前,我国企业,尤其是中小企业诚信缺失现象十分严重。企业诚信缺失,不仅1影响企业自身品牌形象的树立,而且还会影响我国国民经济持续健康发展。本文结合我国企业营销的实际情况分析了我国企业诚信缺失的主要表现,在此基础上对企业诚信缺失的危害及原因进行了深入地剖析,同时系统提出了构建我国企业诚信营销体系的对策。
At present, the lack of good faith is very serious in Chinese enterprises, especially in small and mediumsized enterprises. The absence of good faith affects not only the enterprise＇brand image, but also the sustainable and healthy development of national economy. Combined with the actual situation of Chinese enterprise marketing,this paper analyses their main manifestations, the harm and reasons when lacking integrity. Meanwhile, it puts forward some countermeasures for the construction of integrity marketing system in Chinese enterprises.
出处
《武汉商学院学报》
2014年第3期19-22,共4页
Journal of Wuhan Business University
基金
武汉商学院2013年度科研规划项目<现代企业诚信营销文化建设与诚信营销体系建设研究>(项目编号:2013G021)
关键词
诚信
诚信缺失
诚信营销体系
对策
integrity
honesty
integrity
marketing system
countermeasures.
