摘要
本研究通过对两组四家企业(第一组,创科集团和达伦特有限公司;第二组,晶苑毛织制衣和三达膜科技公司)的案例内纵向研究、组内跨案例对比和组间跨案例对比研究,以深度访谈和二手资料分析建立证据链,揭示出加工贸易企业"环境张力-动态能力-转型战略-升级效果"的动态演进路径模型。研究发现,环境竞争张力强并具备抽象动态能力的企业,采用策略性资源转向战略(腾笼换鸟)可以获得企业升级;环境竞争张力弱并具备具体战略和行为执行力的企业,采用资源聚焦战略(隐形冠军)也可以实现企业升级。
Under the background of global economic integration and international division of labor, the OEM enterprises have become an important force in economic development. Influenced by the dynamic change of international and domestic market competition pattern, national endowments, and Multi-National Corporations＇ global strategy, OEM enterprises often need to face the fact of intensified market competition, natural main business competitiveness decline. In view of this, this paper try to research on the process of OEM enterprises＇ transformation and upgrading in China, depending on the theory of competitive dynamics and dynamic capabilities, considering the difference of different competitive tension and dynamic capabilities of OEM enterprises to choice different path and mechanism of transformation and upgrading. This paper adopts a multiple case study method to compare and analysis, through empirical research, in-depth review to collect data and information, by building two groups of four typical cases of the OEM enterprises＇ process of transformation and upgrade in China, and using scientific method to demonstrate and explain the proposed theoretical framework and research propositions. This paper makes research on enterprise cases were divided into two groups, each group of sample enterprises have two, conducting a multiple case study on multi level. These cases include the first group of enterprises ： TFI Group （ Guangdong Dongguan） and Talent Co. Ltd （ Liaoning Dalian） ; the second group enterprises：Crystal Group （Guangdong Dongguan） and Suntar Technology Company （Fujian Xiamen）. We collect and analyze the data, secondary media enterprise interviews, many channels to collect information and evidence, the establishment of the chain of evidence, improve the internal validity of the study. This paper follows Yin＇ s （2003） case study steps to obtain the chain of evidence to study on two groups of four enterprises＇ cases, so the research conclusion is as follows： First, the case study shows that：when in the competitive environment of OEM enterprises, competitors have relatively larger capacity gap, the more intense competition of market overlap and attack more, OEM enterprises will perceive the strong competitive tension; when OEM enterprises＇ and competitors＇ relative scale is not obvious, competitors and market overlap gap is not high and no significant competitive attack event occurs, the perception of the OEM enterprises＇ competitive tension is limited. Second, this study broke through natural explanation of theory of ＂transformation and upgrading＂, put forward to answer the OEM enterprises＇ ＂transformation＂ and ＂upgrade＂ concept effectively divide. ＂Transformation＂ is a strategic measure taken when OEM enterprises meet the environmental threat and perceived competition tension. ＂Upgrade＂ is the transformation of strategic performance and results obtained after the implementation of strategy. This research from the angle of strategy theory refers to two kinds of different strategic decision for transformation：one is the enterprise strategic resources change, OEM enterprises analysis applied to new areas or acquiring new resources to form new competitive advantage of core resources ; the other one is resource focusing strategy, OEM enterprises deeply embedded in the global production value chain of to enhance their ability of technology innovation and customer service, they did not have the global famous brands of their own, but ＂Efficiency comes from diligence＂. This study makes for a good dialogue between theory and practice on management policy.
出处
《经济管理》
CSSCI
北大核心
2014年第11期68-80,共13页
Business and Management Journal ( BMJ )
基金
国家社会科学基金一般项目"我国高技术企业通过跨国技术战略联盟进行多维‘跨边界'学习与风险防御机制研究"(14BGL181)
教育部人文社会科学研究规划基金项目"社会责任
合法性与适应能力:国有企业提升长期绩效的路径研究"(13YJA630017)
对外经济贸易大学中央高校基本科研业务费专项资金"‘走出去'背景下中国企业创新能力提升战略创新团队"(CXTD-4-07)
关键词
加工贸易企业
转型升级
动态竞争
动态能力
多案例研究
OEM enterprises
transformation ＆ upgrading
dynamic competitiveness
dynamic capability
multiple cases study
