摘要
本文以广西桂平西山佛教文化遗产旅游地为具体研究对象,在借鉴国外游客满意度的核心理念及研究框架的基础上,结合当地佛教文化遗产旅游自身的特点,构建佛教文化遗产旅游开发游客满意度测评体系,并运用SPSS等统计分析软件对影响桂平西山游客满意度的因素进行分析,最后提出有针对性的对策建议,以期为当地佛教文化遗产旅游的可持续发展提供若干参考借鉴。
The specific research objective of this article is the destination of Buddhist cultural heritage tourism in the Western mountain of Guiping, Guangxi. On the basis of referring to the core concept and research framework of the degree of tourist satisfaction abroad, and by the combination with its own characteristics of the local Buddhist cultural heritage tourism, this paper builds a satisfaction assessment system for the development of Buddhist cultural heritage tourism and analyzes factors affecting the degree of tourist satisfaction in the Western mountain of Guiping by applying the statistical analysis software SPSS. At last, it puts forward the counter measures and suggestions in order to provide some references for the sustainable development of the local Buddhist cultural heritage tourism.
出处
《广西民族研究》
CSSCI
北大核心
2014年第5期153-162,共10页
GUANGXI ETHNIC STUDIES
基金
国家社科基金项目"西南地区汉传佛教文化遗产旅游开发的适宜性评价及管理研究"(12XZJ028)
"汉传佛教文化遗产旅游地主客满意度研究--以广西桂平西山为例"系列论文之二
关键词
佛教文化遗产
游客
满意度
桂平西山
Buddhist cultural heritage
tourists
degree of satisfaction
the western mountain of Guiping
