摘要
医学院校开设市场营销专业，在专业化、知识结构、培养目标等方面都有着更为特殊的要求。本文从专业人才培养特点出发，提出了医药市场营销专业实践教学体系的系统模式，并对校内课程体系、校外实践安排、系统总体考核以及各子系统间的协调等改革细节进行了探讨。
Medicine marketing in medical universities are different from marketing in other kinds of universities. It varies on specialization, knowledge structure and cultivation aim. Base on the education features of the medicine marketing, this paper proposed an integrated practicing teaching system model, and specifically discussed the curriculum system inside, practicing system outside, systematic evaluation and reconcilement of varies context.
出处
《中华医学教育杂志》
2014年第4期523-526,共4页
Chinese Journal of Medical Education
基金
宁夏医科大学教育教学研究与改革项目课题（2012-24）
