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Analysis on the Development of Lushan (Xingzi) Hot Spring Health Tourism Products from the Perspective of Product Integrated Marketing

Analysis on the Development of Lushan (Xingzi) Hot Spring Health Tourism Products from the Perspective of Product Integrated Marketing
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摘要 Through the development of more than 60 years, the hot spring tourism industry in China will confront with a situation of "innovative competition, standard development, and secondary upgrade". In this paper, from the perspective of product integrated marketing theory, by taking Lushan (Xingzi) hot spring as an example, the authors carry out an analysis on some problems in the development of Xingzi hot spring tourism products, propose the framework and model of the integrated development of hot spring health tourism products, and also provide some suggestions for the design of Xingzi hot spring health tourism routes.
机构地区 Xinyu University
出处 《International English Education Research》 2014年第9期88-90,共3页 国际英语教育研究(英文版)
关键词 Product Integration Health Preservation by Hot Spring Route Design 旅游产品开发 整合营销 温泉 星子 养生 庐山 旅游产业 营销理论
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