摘要
经营效率是企业经营管理状况的整体反映,直接关系着企业在市场中的竞争力。采用AHP与DEA相结合的方法,从整体效率、纯技术效率和规模效率三方面对中国28家旅游上市公司2009-2012年的经营效率进行了综合评价。研究结果表明,中国旅游上市公司经营的整体效率较高,但各企业经营水平参差不齐,不同类型的企业差异也较大,其中以综合类企业的整体效率均值最大,景区类企业最低。此外,企业规模效率也较高,而整体效率的差异主要在于纯技术效率。因此进一步通过经营效率投影分析计算出了2012年无效DMU投入与产出需要改进的方向和程度,从而提出了相应的改善策略,为提高中国旅游上市公司经营效率提供理论指导与实践借鉴。
Operating efficiency is the overall reflection of the enterprise management condition,which directly relates to the enterprise＇s competitiveness in the market.Based on AHP and DEA,this study evaluates 28 listed tourism companies＇ operation performance by three aspects,technical efficiency,pure technical efficiency and scale efficiency from 2009 to 2012.The results show that,from 2009 to 2012,the technical efficiency of listed tourism companies is at high level,but management and administration of these enterprises are uneven in quality,also differences between different types of firms,among which comprehensive enterprises get the highest average technical efficiency and kinds of scenic area enterprises get the lowest efficiency.In addition,enterprise scale efficiency is comparably high and differences of technical efficiency mainly exist in pure technical efficiency.Therefore,the direction and the degree of the input and output about the invalid DMU in 2012 are calculated through the analysis of the operating efficiency of projection,while some corresponding improvement strategies are put forward,which provides theoretical guidance and practical reference to improve the operational efficiency of listed tourism companies.
出处
《旅游论坛》
2014年第5期49-58,共10页
Tourism Forum
基金
国家社会科学基金项目"我国旅游企业诚信评价体系研究"(12BGL073)
关键词
旅游上市公司
经营效率
DEA
listed tourism companies
operating efficiency
data envelopment analysis
