摘要
近年来,文化遗产以其不可替代的优势,在旅游业发展中的地位和作用日益重要。一些文化遗产景区由于粗放经营,对导游词的重要性要么认识不足,要么忽视导游词的规范化,使得文化遗产景区的真实性未得到很好展示。基于文化遗产地展示真实性的角度,采用问卷调查游客对都江堰景区讲解的满意度,并通过实地观察记录导游讲解,发现其中的问题。分析得出:都江堰景区导游的讲解存在导游词一成不变,相关景点讲解不深入;导游词的准确性和可信度低;导游词的内容庸俗且随意性强;导游词商业化明显,忽视文化内涵。建议提高导游人员规范导游词的意识;提高导游自身对景区文化的认识、规范导游人员管理制度;合理安排景区游览线路和游览时间;提升景区导游词的文化内涵,以展示文化遗产的真实性。
In recent years,the cultural heritage＇s status and role in the development of the tourism industry is becoming more and more important.However,the authenticity of heritage is not presented enough because of the lack of the extensive operation and the deficiency recognition to guide words,as well as of either poor management or ignorance the standard.Based on the presentation of heritage sites,the research tries to find problems by surveying the satisfaction of visitors to Dujiangyan scenic spot,and recording speech of the guides.The conclusion is the tour guide＇s words of Dujiangyan scenic spot have some problems,for instance,they are always immutable,rigid and low credible.Insides,they are shallow,vulgar,arbitrary and commercial,ignoring cultural connotation.So,in order to show the authenticity of the cultural heritage in Dujiangyan city,the paper suggests improving the specific awareness of guides,improving the cultural knowledge of the scenic spot,normalizing the management system to tour guides,the cruise lines and time arrangement;and enhancing the cultural connotation of guide words.
出处
《旅游论坛》
2014年第5期84-91,共8页
Tourism Forum
基金
国家自然科学基金课题"‘主客’感知视角下西南民族地区旅游影响机理与时空分异研究"(41101136)
四川农业大学社科联课题"文化遗产展示真实性视角下的导游词规范化探讨"(2013YB13)
四川旅游发展研究中心课题"四川世界遗产景区安全标识系统优化研究"(LYC13-24)
关键词
文化遗产
遗产展示
真实性
规范化
都江堰景区导游词
cultural heritage
presentation of heritage
authenticity
standardization
guide-words of scenic spot in Dujiangyan
