摘要
欠发达地区旅游资源丰富，但旅游形象建设不足，没有形成良好的知名度、美誉度、认可度。以湖南茶陵县为例，从旅游形象定位、旅游形象设计、旅游形象传播等方面，初步探讨了欠发达地区如何建设旅游形象，以期为其它欠发达地区旅游建设提供借鉴。
Less developed areas are rich in tourism resources, but the construction of destination image is not enough, have not formed a good popularity and reputation, recognition.This article take Chaling County of Hunan province as an example, from the aspects of the orientation of tourism image,tourism image design, tourism image communication, discusses how to construct the tourism imag of less developed areas, to provide a reference for the construction of tourism in other underdeveloped areas.
关键词
欠发达地区
旅游形象建设
初探
Underdeveloped areas
construction of tourism image
study on
