摘要
镇江"三山"景区导游队伍现状不容乐观,存在一些问题。为提高该景区的导游服务质量,从建立合理的准入制度,提高导游从业门槛;完善培训体系,培养优质导游员队伍;加强导游服务质量监控管理,严格考核制度;制定合理薪酬,健全激励机制等方面提出了解决对策。
The current situation of the tour guide team of Zhenjiang Sanshan Scenic Spots is not good enough and there exist some problems.To improve the quality of tour guide＇s services in this scenic spot,the thesis attempts to put forward countermeasures such as establishing a reasonable access system,perfecting the training system to culti-vate high quality tour guide team,strengthening the monitoring and management of the guide＇s service quality,car-rying out the strict appraisal system and setting reasonable compensation and improving the incentive mechanism.
出处
《镇江高专学报》
2014年第4期45-47,50,共4页
Journal of Zhenjiang College
关键词
镇江“三山”
AAAAA
景区
导游队伍
sanshan scenic spot in Zhenjiang
tour guide team
5A scenic spot
