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基于顾客导向的网络顾客粘性行为形成机制研究 被引量:2

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摘要 在网络环境下,顾客的流失风险逐渐加大,网络零售商需要强化顾客导向理念和措施。本文基于顾客关系管理理论,以网络零售商为研究对象,构建了顾客导向与顾客粘性之间的关系机制模型,指明了网络零售环境下,顾客粘性行为的形成路径,为网络零售实践提供了有效的理论指导。
作者 黄晖新
机构地区 上海财经大学
出处 《电子商务》 2014年第11期49-51,共3页 E-Business Journal
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参考文献10

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二级参考文献15

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同被引文献30

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二级引证文献15

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