摘要
中国在开展国际政治传播以及进行软实力、公共外交和国家形象建设的过程中,应当正确把握"道"与"术"的辩证关系,彰显国际传播的道义力量,大力弘扬和践行社会主义核心价值观,加强国民的主体性建设,尤其要深刻认识民主价值对于国际传播的重要性。在此前提下,注重提高国际政治传播的艺术和技巧,并使之与公共外交有机融合,有效进行跨文化传播、去政治化和危机公关,把传统的"对外宣传"真正转变为现代的"国际传播",从多个层面实现我国政治传播模式的转型。
It is indispensable for China to demonstrate its moral force by balancing Tao and Art in the process of international political communication, public diplomacy, as well as soft power and state image building. China ought to uphold and practice the socialist core values, and to develop subjectivity construction, and also to recognize the significance of democracy in international political communication. Under this premise, it is necessary to improve the skills of international political communication, which should be incorporated with public diplomacy, and effectively engage in intercultural communication, depoliticization, and finally change ＂foreign propaganda＂ into ＂international communication＂ along with an all-around transformation of China＇s political communication model.
出处
《社会科学》
CSSCI
北大核心
2014年第12期3-10,共8页
Journal of Social Sciences
基金
国家社会科学基金重大委托项目"中国发展道路中的价值理念及国际传播研究"(项目编号:12&ZH009)和国家社会科学基金重大项目"中国特色社会主义民主政治的理论建构与战略路径研究"(项目编号:11&ZD019)的阶段性成果
关键词
国际传播
核心价值观
民主
软实力
公共外交
道与术
International Communication
Socialist Core Values
Democracy
Soft Power
Public Diplomacy
Tao and Art
