摘要
移动商务发展到现在,在应用层面上最广泛的就是专属APP和基于微信平台上开发的商务应用。微信平台以其应用广泛,粘合度高已成为众多商家特别是第三产业企业应用的首选。从微信商业发展入手,系统讨论微信商业价值形式,能为商业开发应用研究给出一些较为完整的理念,促进移动电子商务应用发展。
Up to present, the most widely used of the mobile business in the application level is based on a proprietary APP and the business application on micro - channel platformm. The mmicro - channel platform, for its wide range of application and high bonding, has become the first choice for many businesses, especially in the tertiary industry enterprise applications. This paper starts from the micro - channel business development, completely discusses the business value form of micro -channel in order to give some more complete ideas of the commercial application so as to enhance the application and development of mobile business.
出处
《泰山学院学报》
2014年第5期128-132,共5页
Journal of Taishan University
关键词
微信
移动互联网
电子商务
商业化
Micro - channel
mobile internet
e - commerce, commercialization
