摘要
传统的旅游数据获取方法已经落后于整体的旅游业发展的需求,如何获得客观准确的旅游数据,一直是一件让人头痛的事。分析大数据背景和目前旅游数据统计中的各种问题,研究出以微观数据统计为基础的旅游数据统计平台的设计方案和实现方法,利用该平台,测试性地对成都游客在2013年国庆7天消费情况进行统计分析,证明了该平台(MTIS)的实用价值。该平台基于移动互联网、LBS、数据挖掘等新技术,有很好的可行性和实用性,能够为旅游中的不同单位和个体提供优质的信息化服务。同时,该平台的应用,将带来旅游数据统计、分析、营销的重大突破。
It is quite difficult to obtain the accurate tourism data since the traditional way to obtain tourism data lags far behind the demand of overall tourism development. With the analysis of big data background and problems in tourism data statistics, this paper offers a design plan and implement meth-ods of tourism data statistics platform based on micro data statistics. To testify the practical value of the platform （ MTIS） , the paper goes further to use the platform to do a test statistical analysis of tourists’ consumption in Chengdu during the National Day Holidays of 2013. Based on the new technology of mo-bile Internet, LBS and data mining, the platform is so feasible and practical that it can provide units and individuals involved in tourism with good information service. Moreover, its application will make a breakthrough to the data statistics, analysis and marketing of tourism.
出处
《四川师范大学学报（社会科学版）》
CSSCI
北大核心
2015年第1期54-61,共8页
Journal of Sichuan Normal University(Social Sciences Edition)
基金
四川省教育厅人文社会科学重点研究基地西华大学"工业设计产业研究中心"资助科研项目"基于移动端的旅游微观数据统计平台设计"(GY-14YB-12)
关键词
旅游数据
旅游数据统计
旅游数据统计平台
旅游微观数据信息平台
tourism data
tourism data statistics
tourism data statistics platform
a microdata tourism information system based on personal behariors（ MTIS）
