2CASSAB H, MACLACHLAN D L. Interaction Fluency: A Customer Performance Measure of Muhichannel Service [ J ].International Journal of Productivity and Performance Management, 2006,55 (7) :555-568.
3MCGOLDRICK P J, COLLINS N. Multichannel Retailing:Profiling the Muhichannel Shopper[ J ]. International Review of Retail, Distribution & Consumer Research ,2007,17 (2) : 139-158.
4VISHWANATH V, MULVIN G. Multi-channels:The Real Winners in the B2C Internet Wars [ J ]. Business Strategy Review, 2001,12(1) :25-33.
5KWON W, LENNON S J. Reciprocal Effects Between Multichannel Retailers' Offline and Online Brand Images [ J ]. Journal of Retailing, 2009,85 ( 3 ) : 376-390.
6JIN B, PARK J Y, KIM J. Joint Influence of Online Store Attributes and Offline Operations on Performance of Muhichannel Retailers [ J ]. Behaviour & Information Technology, 2010, 29 ( 1 ) : 85-96.
7PORTER M. Strategy and the Internet[ J]. Harvard Business Review,2001,79(3) :62-78.
8WEBB K L. Understanding Hybrid Channel Conflict: A Conceptual Model and Four Case Studies [ M]. Chopel Hill: The University of North Carolina, 1997 : 194-205.
9WEBB K L. Managing Channels of Distribution in the Age of Electronic Commerce [ J ]. Industrial Marketing Management, 2002,31 (2) :95-102.
10BENDOLY E, BLOCHER J D, BRETTHAUER K M. Online/In-store Integration and Customer Retention[ J]. Journal of Service Research ,2005,7 (4) :313-327.
