摘要
平远五指石省级风景名胜区是梅州市开展森林生态旅游中具有代表性、典型性的景区之一,是南粤大地新兴的旅游佳地.本文在实地调查、考察的基础上,采用SWOT分析法,对平远五指石景区的优势、劣势、机遇和挑战进行系统分析.分析表明五指石景区优势突出,问题有存,机遇良多,挑战不少,优势与劣势并存,机遇与挑战同在;根据分析结果并可能出现不同的SWOT状态,提出了五指石景区多层次开发,整合周边资源,完善基础设施建设,提高服务管理水平、制定优惠政策等旅游发展的四大策略,实现其可持续发展.
Being a good and jump - area is a typical and representative SWOT analysis method to analyse up tourism place in southern Guangdong forest eco -tourism in Meizhou. Based Pingyuan Five Fingers Stone scenic spot＇s , Five Fingers Stone provincial scenic on the field survey, this paper uses strengths, weaknesses, opportunities and challenges. Analysis shows that the scenic has highlighted advantages, many opportunities, not a few challenges,both of strengths and weaknesses, as well as the opportunities and challenges side by side. According to the analysis results and different SWOT state,we propose four big strategies, such as multi -level development, integration of peripheral resources, improving infrastructures and service level of management, establishing the preferential poli- cies and so on , to reach a reasonable and sustainable development .
出处
《嘉应学院学报》
2014年第11期81-88,共8页
Journal of Jiaying University
关键词
五指石
景区旅游
SWOT分析
发展策略
Five Fingers Stone
scenic area tourism
SWOT analysis
development strategy
