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个人投资者金融风险感知、影响因素及效应 被引量:8

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摘要 金融领域投资者作为一个特殊的消费群体,其风险感知较一般的消费者风险感知更为复杂,因此可以特别针对金融领域个人投资者对投资产品的风险感知,以及他们在做出投资决策时风险感知的以往研究,尝试做一些归纳总结。本文创新性的提出了金融风险感知的概念,并系统的逐一介绍了其定义、维度及测量、影响因素,特别本文个体差异,以及在个体投资实践中不同金融产品风险感知的影响效应。最后本文对未来的研究方向作了简要展望。
出处 《人类工效学》 2014年第5期81-85,共5页 Chinese Journal of Ergonomics
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