摘要
通过对企业社会责任、企业声誉和消费者响应,以及品牌忠诚度的理论回顾,结合饲料企业自身的特点,探讨饲料企业承担社会责任对品牌忠诚度的直接影响和间接影响,尝试建立提升品牌忠诚度的有效路径,并提出切实可行的策略和建议。
The article reviews the theory of enterprise＇s social responsibility and reputation, consumers＇ response and brand loyalty, discusses the direct and indirect influences to brand loyalty for feed enterprises taking social responsibility with combining feed enterprises＇ own characteristics, tries to set up an effective path for improving brand loyalty, and suggests practicable strategy and methods.
出处
《农业科技与装备》
2014年第11期82-84,共3页
Agricultural Science & Technology and Equipment
关键词
饲料企业
社会责任
品牌忠诚度
feed enterprise
social responsibility
brand loyalty
