摘要
在供电企业运营的过程中,电力营销策略关系着供电企业的经济效益。在电力营销中,最关键的是用户服务,用户的满意度直接决定着供电企业的形象和发展前景。因此,在电力营销的过程中,提高营销服务质量是供电企业实现快速发展的关键。通过分析我国供电企业营销服务的现状,提出了供电企业的服务营销策略,以期对供电企业有所启发。
In the process of power supply enterprises in operation, the electric power marketing strategy of power supply enterprise economic benefits relation. In the electric power marketing, the key is the user service, user satisfaction directly determines the power supply enterprise image and prospects. Therefore, in the process of power marketing, improve the marketing service quality is the key to realize the rapid development of the power supply enterprise. Through the analysis of the status of marketing service of power supply enterprises in China, puts forward the service marketing strategy of power supply enterprises, in order to inspire the power supply enterprise.
出处
《科技与创新》
2015年第2期42-42,44,共2页
Science and Technology & Innovation
关键词
供电企业
电力营销
计划经济
市场经济
power supply enterprises
power marketing
planned economy
market economy
