摘要
为了能够以微媒体为载体促进体育在新时代更广泛更健康的传播,该文从体育赛事的自身特点出发,以微博为切入点,阐述了其在体育赛事传播中的应用模式,并就目前运用中存在的局限性和拓展空间进行了探析。
To enable micro media to promote sports as a carrier in a new era of broader and more healthy spread, the paper＇s own characteristics from sporting events starting to microblogging as a starting point, described its application mode propagation at sporting events, and the current carried out in the presence of the use and expansion of space limitations.
出处
《体育科学研究》
2015年第1期25-28,共4页
Sports Science Research
关键词
微博
微时代
体育赛事传播
micro-blog
micro era
propagation of sporting events
