摘要
本文以王炎龙等的《公益传播四维框架的构建和阐释》为研究背景,结合当下中国社会公益实践及公益组织的发展现状,以公益组织为传播主体,重新厘定公益传播过程中的主客体关系,在对四维框架研究进行调整和深化的基础上,探讨以公益组织为传播主体的公益传播模式。
Based on Construction and Interpretation of Four-Dimensional Framework of Communication in Public Interest by Wang Yan-long, an assistant professor in Sichuan University, this paper concentrated on the discussion of the mode of communication in public interest with NGOs as the main body of the process, with a redefinition of the relationship between the subject and its objects in the background of the development and living status of the present NGOs in China.
出处
《上海交通大学学报（哲学社会科学版）》
CSSCI
北大核心
2015年第1期109-116,共8页
Journal of Shanghai Jiao tong University(Philosophy and Social Sciences)
关键词
公益传播
公益组织
四维框架
公益传播模式
communication in public interest
NGOs
four-dimensional framework
mode of communication in public interest
