摘要
高校对招生宣传越来越重视,但目前高校只能通过各种"拉"的途径吸引考生关注,被动的等待考生上门,缺乏考生的反馈。而不能通过"推"的方式主动传递信息给考生推销自己。使用自媒体社群软件平台,可以打造一个可以双向互动的招生宣传社群,及时和考生沟通信息,各取所需,提高招生宣传的效率和效果。
Colleges and universities attach growing importance to enrollment propaganda.However,the only way of “attrac-ting” candidates is “pulling”,which is to wait passively for students and lacks their feedback.Instead,“promoting”is a help-ful way,in which institutions can provide their information for candidates.Self media community software platform is an effi-cient avenue which encourages immediate interaction between colleges and candidates in terms of information exchange.
出处
《南京工程学院学报（社会科学版）》
2014年第4期50-52,共3页
Journal of Nanjing Institute of Technology：Social Science Edition
关键词
高校招生宣传
自媒体
微信
社群式
college enrollment propaganda
self media
micro-message
community
