摘要
陕西延川黄河蛇曲国家地质公园旅游资源极为丰富,为此根据延川黄河蛇曲地质公园当前旅游市场的发展趋势,分析了该公园的客源结构,并针对该公园未来的客源市场进行了定位划分,提出了该公园的具体营销策略。以期进一步挖掘黄河蛇曲地质公园的客源市场,扩大公园的影响力,实现其客源与旅游收入的平稳增长。
In Shaanxi Yanchuan Meandering National Geological Park there are rich geological tourism resources. Therefore, based on the developing trend of present tourism market about Yanchuan Meandering National Geological Par, the paper analyzes the tourist structure of the park, and then locates and divides the future tourists market for the park, and thus presents some concrete marketing strategies for the park. It is hopeful to exploit the tourist market of Geological Park further, expand the influence of the park, and achieve the steady growth of both tourists and tourism income.
出处
《西安石油大学学报（社会科学版）》
2014年第6期20-24,共5页
Journal of Xi’an Shiyou University:Social Science Edition
基金
2014年度西安市社科规划基金资助(14T08)
关键词
陕西延川
黄河蛇曲
地质公园
旅游市场
营销策略
Yanchuan County of Shaanxi
Huanghe Meandering
National Geological Park
tourism market
marketing strategy
