摘要
文中回顾了当前国内外具有参照价格效应的供应链研究现状,通过对具有参照价格效应的形成与发展途径的剖析,进一步分析影响供应链成员广告决策的诸多因素,并提出参照价格研究对供应链成员决策制定具有重要意义。
This paper reviews the current research situation of supply chain with reference price effect at home and abroad,through the analysis of the formation and development of reference price effect on the way of further analysis,many factors affecting the supply chain members advertising decision,and put forward the reference price is of great significance to the members of a supply chain decision making.
出处
《物流工程与管理》
2014年第11期133-134,共2页
Logistics Engineering and Management
关键词
供应链
决策
参照效应
supply chain
decision making
reference effect
