语料库辅助的汽车广告话语与社会变迁研究被引量：15

Automobile Advertisements and Social Change:A Corpus-assisted Discourse Study

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摘要本文运用语料库辅助话语分析法,对比分析中国加入WTO前后三个不同时期的汽车广告语料库,探讨广告话语与社会变迁之间的互动关系。研究发现,三个不同时期的汽车广告在价值取向和人际关系的建构上都呈现了明显的变化趋势,准确地反映了中国加入WTO前后的社会环境的变化。 This research examines the dynamic relations between discourse and social change through a corpus-assisted discourse study of automobile advertisements in three different periods before and after China＇ s entry into WTO. The findings demonstrate that automobile advertisements show distinct changes in both value appeals and interpersonal relations, which reflect changes in social environment during these periods.

作者刘明王世昌

机构地区中山大学翻译学院香港理工大学中文及双语学系

出处《西安外国语大学学报》 CSSCI 2015年第1期55-58,共4页 Journal of Xi’an International Studies University

关键词汽车广告价值取向人际关系批评话语分析语料库辅助话语分析 automobile advertisements value appeals interpersonal relation critical discourse analysis corpus-assisted discourse analysis

分类号 H030 [语言文字—语言学]

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参考文献22

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