摘要
[目的/意义]经典阅读推广是图书馆阅读推广工作的重要内容,在实践中,经典阅读推广遭遇"读不下去"的尴尬,推广效度偏低,基于此,研究经典阅读推广的相应对策。[方法/过程]采用文献分析法,通过对"读不下去的经典"现象的考察与分析,解析图书馆经典阅读推广不力的误区及原因。[结果/结论]指出经典阅读推广应致力于唤醒读者的阅读兴趣,使之把碎片化阅读转变为可持续的阅读体验;重视阅读推广中的场景建设;把阅读习惯的培育作为阅读推广策略之一。
[ Purpose/significance] Classic reading promotion has become an important part in reading promotion ac- tivities in the library. It is always in an awkward position in classic reading promotion practice because it is difficult to read, and the validity of the promotion is relatively low. Based on this, the paper proposes the corresponding countermeas- ures for the classic reading promotion. [ Method/process ] With literature analysis method, this paper analyzes the misun- derstanding and the cause to ineffective classic reading promotion through observing and analyzing the phenomenon of peo- ple＇ s less reading classics. [ Result/conclusion] It proposes that the interest of reading the classic books should be activa- ted in classic reading promotion, and the place of fragmentation reading should be taken by enduring reading experience for a reality of reading instead of browsing. In addition, the reading habit should be inserted in reading promotion while at- taching importance to scene construction.
出处
《图书情报工作》
CSSCI
北大核心
2015年第2期51-55,共5页
Library and Information Service
基金
聊城大学成人教育科研项目"基于成人教育的高校图书馆服务营销研究"(项目编号:ldcj201412)研究成果之一
关键词
阅读推广
经典兴趣唤醒
碎片化
可持续
reading promotion classic interest activation fragmentation enduring
