摘要
高水准的旅游目的地形象定位是城市旅游推广的重要抓手。这一形象源于对目的地优势要素的分析与提炼,与历史、文化、景观、配套等诸多因素相关。最能代表济南"文化基因"的是泉文化而非泉水,是多要素的文化聚合体,除此之外还有灿若星河的名士文化,以护城河一线为代表的、如诗如画似江南的美景。在以上要素的基础上,提炼最具济南特色的城市旅游形象。
High level image positioning of tourist destination is an important starting point for city tour pro- motion. This image derives itself from the analysis and refinement of advantages of destination, associating with the history, culture, landscape and many other supporting factors. ＂Spring culture＂, the most representative culture ＂gene＂ in Jinan , is a multi -cultural polymer rather than the springs. In addition, the splendid ＂celebrities cul- ture＂ and the picturesque scenery along the city moat both find their own places. Based on the above factors, the most distinctive tourism image of Jinan city has come into being.
出处
《山东商业职业技术学院学报》
2014年第5期1-3,共3页
Journal of Shandong Institute of Commerce and Technology
基金
山东商业职业技术学院校级课题:济南市旅游形象定位及传播(项目编号200903)
关键词
城市
文化
旅游形象
提炼
city
culture
tourism imetge
enhancement
