摘要
以《舌尖上的中国》为代表的一批中国纪录片在国际上广受好评,使得中国文化产品如何更好地进行国际传播成为人们关注的焦点。当今世界已经成为一个整体,中国纪录片的发展趋势也必定会更深程度地与国际接轨。除了题材选择要更加多元以外,中国纪录片还需要采用故事化的叙事策略、模式化的制作方式以及市场化的营销模式,才能更有效地进行国际化表达。
Represented by A Bite of China ,many Chinese documentary films open to glowing reviews all over the world ,which makes a better way of international communication for Chinese cultural products a focus .With the world having become a whole , the development trend of Chinese documentary would certainly act on international convention at a greater depth .In addition to wide scope of subjects ,Chinese documentary needs dramatized narrative strategies ,stereotyped production ways as well as liberal-ized marketing patterns so as to carry out internationalized expression much more effectively .
出处
《江苏开放大学学报》
2014年第4期83-86,共4页
Journal of Jiangsu Radio & Television University
关键词
纪录片
创作
国际化表达
documentary
creation
internationalized expression
