摘要
多形态标志设计近年来逐渐被人们所关注和应用,成为未来标志设计的一大发展趋势。文章通过对多形态标志设计理念的探析以及对多形态设计方法的分类和概括,尝试从理论角度和案例实践角度总结多形态标志设计出现的必要性和必然性,为多形态标志设计的未来发展提供力所能及的探索和思考。
Polymorphous logo design has been payed attention and applicated gradually in reCent years and becoming a development trend of logo design. By researching the design concepts and methods of the Polymorphous Logo, the paper attempts to summarize the necessity and inevitability of the Polymorphous Logo from the perspective of theory and practice, which provides some exploration and thought on the development of the Polymorphous Logo in the future.
基金
浙江省大学生科技创新活动计划项目编号:2014R412047
