摘要
体验营销是经营者通过设计,让消费者通过一系列的活动、情景、事件等产生深刻印象的过程。体验营销对于图书馆阅读推广,不仅是一种理念与追求,更是一种全新的思维方式与研究视角,指导全媒体时代图书馆的阅读服务。"线上+线下"全媒体阅读推广体验模式是体验营销指导图书馆阅读推广的有意义的尝试。
Experience marketing is process that through the design the managers let consumers come into being impression by a series of activities, scenes and events that for the significance of library reading promotion, not only as a means of marketing popularization effects, more as a kind of ideal and pursuit, an entirely new way of thinking and research perspective and a win-win marketing model to guide the library media era of reading service. ＂The online and offline＂ reading promotion experience model is significant attempt that experience marketing guides library reading promotion.
出处
《图书馆》
CSSCI
北大核心
2015年第3期100-102,共3页
Library
基金
湖南省高校图工委项目"地方性本科院校图书馆阅读推广活动探索"(项目编号:2011L044)的研究成果
关键词
体验营销
阅读推广
助推器
Experience marketing
Reading promotion
Assistor
