摘要
4G时代流量爆发式增长,但由于流量单价持续下降和OTT的竞争,运营商的流量经营形势变得更加严峻。通过对国内外运营商流量经营的现状进行分析,发现当下运营商流量经营在价格、产品、管道和经营模式4个方面呈现新的趋势。认清这些形势,更加有利于运营商流量经营的健康发展。
Mobile traffic has an explosive increase in 4G era. However, with the sustained decrease of traffic unit-price and the competitions of OTT players, the circumstance of mobile traffic management for operators is becoming more severe. Through the status analyses on mobile traffic management of domestic and overseas operators, tour new tendencies appear in price, product, pipeline and management mode. To understand these tendencies is beneficial to healthy development of mobile traffic management for operators.
出处
《移动通信》
2015年第3期65-67,72,共4页
Mobile Communications
关键词
4G
流量经营
智能管道
后向经营
4G traffic management smart pipe backward management
