摘要
通过文献资料法、比较分析法等,以传统蹴鞠运动为研究对象,研究结果表明:传统蹴鞠的文化软实力作为一种柔性的力量,主要表现为文化的凝聚力、自信力、沟通力、协调力,传播力和感召力。提升传统蹴鞠文化软实力的策略主要有教育传承策略、创新策略、文化传播策略和产业化策略。研究的目的是要挖掘传统蹴鞠体育文化软实力,为国家文化软实力的战略服务。研究结论认为随着足球全球化以迅猛的势头在世界范围内推进,传统蹴鞠作为现代足球的鼻祖,必然包含着丰富的文化软实力要素,在新的历史时期,挖掘其内在的柔性力量,对于响应时代号召,弘扬传统文化都具有重要的意义。
This paper uses the methods of literature review and comparative analysis and takes traditional Cuju culture as the object. The results show that as a kind of soft power, the cultural soft power of traditional Cuju mainly contains the power of cohesion, self-confidence, communication, coordinate, and the force of spread and appealing. The strategies of en- hancing the cultural soft power of traditional Cuju mainly includes educational heritage strategy, innovation strategy, cultur- al communication strategy and industrializational strategy. The object of this article is to enhance the cultural soft power of traditional Cuju and serve the strategy of the national cultural soft power. It concludes that with the rapid development trend of football globalization in the world, as the ancestor of modem football, traditional Cuju must contain rich cultural soft power elements. It is meaningful to digging out its intemal soft power not only for a respond to the call of the times but al- so for the promotion of the traditional culture in the new historical period.
出处
《沈阳体育学院学报》
CSSCI
北大核心
2015年第1期135-139,共5页
Journal of Shenyang Sport University
基金
山东省社会科学规划研究项目"体育强国视域下的齐鲁传统体育文化软实力研究"阶段性成果(项目编号:12DTYJ02)
关键词
非物质文化遗产
传统蹴鞠
文化软实力
提升策略
non-materialistic cultural heritage
traditional Cuju
cultural soft power
promotion strategy
