摘要
随着自媒体的发展,微博日益成为大学生日常交流的主要平台。微博形成的舆情氛围使得高校网络舆情日趋复杂,进而影响高校的和谐稳定。文章阐述微博与高校网络舆情的内涵及特点,分析高校微博网络舆情的管理现状,并通过案例对高校微博的网络舆情管理策略展开探讨,以期为高校微博的管理与引导提供建设性意见。
With the rapid development of micro-media, micro-blog has gradually become a main platform for university students to express their public opinions. The newly-born public opinion atmosphere of micro-blog has also made university＇s online public opinions more and more complex, to a certain degree, brought some negative influences on the harmony and stability of universities. The article expounds the connotation and characteristics of online public opinions in universities and makes some case studies so as to provide some constructive suggestions for the management work of micro-blog in universities and colleges.
出处
《大学图书情报学刊》
2015年第2期8-11,共4页
Journal of Academic Library and Information Science
关键词
微博
高校
网络舆情
策略
监测
micro-blog
university
online public opinion
strategy
monitor
