摘要
阐述了企业战略管理的含义、特征及战略选择,而在我国新时期企业战略管理中常常遇到诸如战略管理意识和能力比较差、企业战略出现偏离以及企业战略管理体系不健全等问题,分析认为,这些问题影响着企业战略管理的效能,进而影响企业的发展。在此基础上,提出了加强和完善企业战略管理的有效措施。
The meaning and characteristics of strategic management as well as strategic choice are analyzed in the paper. The enterprises in the new period encounter the problems of poor strategic management consciousness and a- bility, enterprise strategy deviation and unsound strategic management system. The problems affect the efficiency of strategic management and even hinder the development of the enterprises. Therefore, effective measures to improve and perfect strategic management of enterprises are put forward.
出处
《淮海工学院学报（人文社会科学版）》
2015年第1期88-90,共3页
Journal of Huaihai Institute of Technology(Humanities & Social Sciences Edition)
关键词
企业
战略管理
战略选择
定位
enterprises
strategic management
strategic choice
positioning
