摘要
分析了我国4类图书馆在市场经济环境下的主要营销对象,阐述了我国图书馆现有的优势和劣势,针对我国图书馆目前存在的不足,提出了有针对性的营销策略和技巧,对未来市场经济环境下我国图书馆的营销成就进行了展望。
This paper analyzes the main marketing objects of four kinds of libraries in China in market economy environment, expounds the strengths and weaknesses of the libraries in China, and in the light of the shortages of the libraries in China, puts forward some corresponding marketing strategies and skills, and discusses the marketing achievements of the libraries in China in market economy environment.
出处
《科技情报开发与经济》
2015年第4期78-80,共3页
Sci-Tech Information Development & Economy
关键词
图书馆
营销策略
营销对象
市场经济环境
library
marketing strategy
marketing object
market economy environment
