摘要
随着移动互联网的快速发展和移动购物的普及,移动电子商务已经成为人们关注的焦点,相应的商务模式也随之形成并不断成熟。微信作为移动互联网最大的流量入口,已超越了原有的即时通讯和社交功能。通过整合各类服务内容、融合上下游产业链并向多维空间发展,微信给电子商务带来了巨大的想象空间。本文在分析微信电子商务的发展进程和现有格局的基础上,研究微信电商自身的优势,分析存在的问题,并对未来发展趋势做了展望。
With the rapid development of mobile internet and the popularity of mobile shopping, mobile e-commerce has become the focus of business attention and the appropriate business model also has taken shape and been becoming mature. As the largest mobile internet flow entrance, wechat has gone beyond the original instant messaging and social functions. Through the integration of various types of services and the industry chain, wechat e-commerce develops in the multi-dimensional space and has brought great imagination for ecommerce. In this paper, we provide an overview for the development process and the existing pattern of wechat e-commerce, summarize the advantages, analyze the existing problems and give the future？perspective of development trend.
出处
《未来与发展》
2015年第3期20-24,45,共6页
Future and Development
