摘要
在全球工业化与城市化快速发展的大背景下,生态环境不仅成为了影响城市持续发展的重要因素,也成为了构成城市竞争力的核心要素。如何定位广州市的城市品牌,提升城市的生态竞争力,并强化其核心竞争力,是广州市面临的一个亟需解决的问题。以广州市城市品牌作为研究对象,对广州市"花绿水城"品牌的认可度、联想度等方面进行了调查,并采用信度和效度分析、因子分析以及频数分析等方法进行了分析,并提出了对策建议。
In the context of global industrialization and urbanization, ecological environment is not only an important factor influencing the sustainable development of the city, but also has become the core element of city competitiveness. How to locate the brand of Guangzhou City, enhance the competitive- ness of the ecological city, and strengthen the core competitive- ness of the city is a problem to be solved urgently. Based on this, this essay takes Guangzhou city brand as the research ob- ject, and investigates the acceptability of City of Flower, Green and Water brand. Through the reliability and validity analysis, factor analysis and frequency analysis methods, this essay propo- ses several conclusions and suggestions.
出处
《城市问题》
CSSCI
北大核心
2015年第4期23-27,共5页
Urban Problems
关键词
因子分析
城市品牌
品牌定位
生态竞争力
factor analysis
city brand
brand positio-ning
ecological competitiveness
