摘要
影视作品因其强大的传播及宣传效应,能够使潜在的旅游者对与影视相关的旅游地产生旅游动机。在影视作品导向下,黑龙江省影视旅游虽然类型多样,但静态观光游居多,体验式影视旅游产品亟待开发。文章运用SWOT分析法,深入探讨了黑龙江省发展影视旅游的优势、劣势、机遇、挑战,以期为促进黑龙江省影视旅游协调发展提供有意借鉴。
Movies and TV shows make great advertisement. The audiences may desire to have a tour to the places where the movies and TV shows were shot. Though there are varieties of movie and TV show based tour projects but most of them are sceneries. More varieties,especially those that allow people to experience the as what happened in the movies and TV shows,should be developed. With SWOT,the advantage,disadvantage,opportunities,challenges are discussed hoping to provide a possible solution.
出处
《哈尔滨学院学报》
2015年第4期52-55,共4页
Journal of Harbin University
关键词
影视作品
影视旅游
SWOT分析
对策
movie and TV show
movies and TV tourism
SWOT analysis
solutions
