摘要
利用灰色关联评价法,本文选取21个样本城市对绵阳市城市品牌的要素竞争力进行了分析。分析结果显示,绵阳市在资本要素的竞争力方面较强,如果其与产品要素相结合,有利于两个要素竞争力的相互促进;而在人居要素、旅游要素方面,绵阳市的要素竞争力较弱,不适宜投入主要资源打造其竞争力。
Applying Grey Relational Analysis, this paper makes analysis of the competitiveness of brand factors of Mianyang City based on data from twenty - one sample cities. The results show that Mianyang City is more com- petitive in capital factors. And it would be beneficial for the mutual promotion if they are combined with product factors. On the other hand, Mianyang City is somewhat less competitive in inhabitation factors and travelling fac- tors, hence it is inadvisable to devote major resources to their promotion.
出处
《绵阳师范学院学报》
2015年第3期64-68,共5页
Journal of Mianyang Teachers＇ College
基金
绵阳市哲学社会科学研究规划项目"绵阳市城市品牌化经营研究"(MY13ZC026)
关键词
灰色关联
品牌要素
城市品牌
绵阳市
Grey Relation
brand factors
city brand
Mianyang City
