摘要
基于对新媒体概念、形态与本质和对节目内容创新内涵的分析,对新媒体节目内容创新的路径、编辑创新进行了探讨,指出节目内容创作方式和手段的多元化、科学化和智能化发展,在此基础上建立新媒体节目的正确策划理念,包括策划对象理念、策划过程理念、主题思想的理念。
On the basis of analyzing the concept, form and nature of new media, and the innovation in program content, discussed the innovation paths and editing innovation of new media program content, pointed out the development direction for content innovation paths and means：diversification, scientific and intelligentization. Established the correct planning concept of new media program, including planning object, planning process and theme planning concept.
出处
《中国环境管理干部学院学报》
CAS
2015年第2期89-91,共3页
Journal of Environmental Management College of China
关键词
新媒体
节目创新
策划理念
new media
program innovation
planning concept
