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五感视角下的乡村创意旅游产品开发研究——以棋磐寨采桑园为例 被引量:14

A Study on the Exploitation of Rural Creative Tourism Product by Using the Perspective of Five Senses——A case study of Qipan Stockaded Village Mulberry Field
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摘要 从乡村创意旅游产品及五感的内涵出发,认为五感视角下的乡村创意旅游产品的开发应围绕重点考虑的要素、鲜明的主题制定、塑造深刻的形象、去除多余干扰的信息、设计有价值的产品等要求,并进一步以棋磐寨采桑园为例,分别从视觉、听觉、嗅觉、味觉、触觉方面对其乡村创意旅游产品开发进行探讨,提出适当摒弃传统的产品开发设计理念、抓住景区主导特色选取开发重点要素、强调创意融入并重视游客体验、从游客感官视角充分考虑设计等建议,以帮助游客在旅游中获得全方位的感官体验。 Based on the connotation of rural creative tourism products and the five senses, thinks that the development of the rural creative tourism products under the perspective of five senses should con- centrate on the key factors, distinct theme formulation, profound image shaping, elimination of inter- ferential information and the design of valuable products, and further to takes the Qipan Stockade Vil- lage Mulberry Field as an example and carries out discussion of the development of the rural creative tourism products from the aspects of vision, auditory, smell, taste and touch. And it provides some proposals to help tourists acquire a full sensory experience in the tour, including abandoning some tra- ditional concepts of product development and design properly, catching leading characteristi spots and choosing significant elements to develop, attaching great importance to creativity experience and taking the sensory experience of tourists as the perspective of design.
出处 《林业经济问题》 北大核心 2015年第1期63-67,74,共6页 Issues of Forestry Economics
基金 福建省教育厅科研计划资助项目(K81MLV04A)
关键词 五感 乡村 创意旅游产品 开发 five senses rural creative tourism product development cs of scenic and tourists
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