摘要
采用出口市场占有率指数、显示性比较优势指数和出口优势增长指数,比较分析了福建省与临近的东部4省的入境旅游服务贸易竞争力状况。结果表明,福建省入境旅游贸易整体竞争力逐年提高,且高于山东省;但和广东、浙江、江苏这3个传统入境游强省比,还有一定差距,尤其是和国际旅游强省广东相比较,还有较大差距。根据福建省入境旅游贸易现状和竞争力情况,总结影响其竞争力的主要因素,并就此提出相应对策,包括加大景区投资建设力度;加强区域合作;创新旅游产品,打造国际品牌;以及提升旅游产品国际营销水平等。
The paper takes MS, RCA and Ei to measure the competitiveness of inbound tourism comparing Fujian with eastern four provinces.The empirical results show that： the competitiveness of Fujian inbound tourism is in-creasing and higher than Shandong province, but there is a greater gap to other three provinces, especially to Guangdong which is a tourism province.According to the status and the level of competitiveness of Fujian inbound tourism, it concludes the strategies including increasing investment on tourism construction; strengthening regional cooperation; innovating products and building brands; improving international marketing.
出处
《宜春学院学报》
2015年第4期58-63,共6页
Journal of Yichun University
基金
福建省教育厅人文社会科学研究项目(项目编号:JB13465S)
关键词
入境旅游
竞争力
创新
品牌建设
inbound tourist
competitiveness
innovation
brand
