摘要
本文选取西江千户苗寨为调研点开展研究,通过问卷调查与现地访谈的方式了解旅游者的相关信息,并以此对旅游者动机、满意度和旅游者分类进行分析,提出了将旅游者划分为小康观光型、富裕体验型和经济平衡型等三种类型,并指出了旅游开发应重点关注的旅游者类型,给出了旅游开发过程中原生态文化保持与景区商业化这一主要矛盾的解决办法,强调了新媒体在旅游信息推介中的重要作用。
This paper usedthe Xijiang Hmongvillage as an example, understood relevant information from touristsby questionnaires and field interviews, analyzed tourists motivation, satisfaction and classification, definedtourists to three typeswhich are well-off sightsee, rich experienced, and economic balanced, pointed out that tourism development should focus on which type of tourists, gavesohtions forthe major contradiction between the originaleeologieal cuhure maintenance and commercial development, stressed the important role of new media in the tourist information broadcast.
出处
《贵州民族研究》
CSSCI
北大核心
2015年第4期144-147,共4页
Guizhou Ethnic Studies
基金
国家自然科学基金项目"旅游地开发造血式生态补偿模式研究"(编号41161089)的阶段性成果
关键词
苗族
原生态文化
村寨
旅游者动机
开发策略
Hmong, Original ecological culture, Village, Tourist motivation, Development strategy
