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基于年龄变量分组的消费者电子商务采纳影响因素分析 被引量:2

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摘要 文章研究了消费者的年龄因素对电子商务采纳行为的影响,结合感知有用性、感知信息接近易用性和信任等影响电子商务采纳的前因变量,构建了电子商务采纳影响因素模型。把消费者按照年龄分为三组,通过对三组人群进行调查研究,以解释不通年龄段消费者电子商务采纳行为差异。
出处 《统计与决策》 CSSCI 北大核心 2015年第11期96-99,共4页 Statistics & Decision
基金 教育部人文社科青年基金资助项目(12YJC630121) 江苏省博士后科研资助项目(1402105C)
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参考文献7

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二级参考文献9

共引文献9

同被引文献28

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